Bob Ghafouri

Bob Ghafouri is founder and chief executive of Bloom, the digital strategy and transformation unit of Accenture, which integrates digital assets, analytics, software and services to help clients drive growth and create new sources of value.
In this role, Mr. Ghafouri oversees a global team that provides a comprehensive portfolio of business and technology services, from developing digital strategies to helping implement digital technologies and running digital processes in partnership with clients.
Prior to assuming his current role, Mr. Ghafouri was Chief Client Officer of Accenture Interactive, with broad responsibility for the group’s digital marketing offerings and strategy. He joined Accenture in 2010 upon the acquisition of the personalization and customer analytics company that he founded and led as chief executive officer.